Want more people to find your business on Google Search & Maps?
Then your Google Business Profile (GBP) must be 100% updated and optimized!
Here’s a simple checklist to help your business shine online in 2025 👇
What is Google Business Profile (GBP)?
Google Business Profile is a free tool by Google that shows your business details (name, contact, location, reviews, etc.) on Google Search & Maps.
Example: When someone searches “eye clinic near me”, your business can appear with your phone number, photos, website, and more.
’12-Step Google Business Profile Checklist for 2025′
1. Claim & Verify Your Profile
Visit google.com/business
Claim or create your business profile
Verify using postcard, phone, or email
2. Add Correct Business Info
Accurate Name, Address, Phone (NAP)
Add website URL, email, and service areas
3. Write a Clear Business Description
Explain what you do
Use keywords (like your service + location)
Example: “We provide eye checkups and cataract surgery in Kalpetta.”
4. Choose the Right Categories
Select a main category
Add additional categories if needed
5. Upload Photos & Videos
Include:
Business exterior & interior
Team photos
Products or services
Short videos = more engagement
6. Set Business Hours
Add regular working hours
Update for holidays or changes
7. Enable Chat/Messaging
Allow customers to message you from your profile
Reply quickly for better trust
8. Post Weekly
Share:
Announcements
Offers
New services
Add buttons like Call Now, Learn More
9. Collect & Reply to Reviews
Ask happy customers to review you
Reply to all reviews (even negative)
10. Use the Q&A Section
Add FAQs yourself
Monitor and respond to public questions
11. Add Services or Products
List services with:
Descriptions
Prices
Photos (if possible)
12. Track Insights
See how many:
Found you in search
Called your number
Asked for directions
Use this data to improve your profile
Extra Tips
Update content regularly
Use real images
Respond fast to reviews and chats
Use video to highlight services
Final Note
A well-optimized Google Business Profile helps you:
Rank better in local searches
Earn more trust
Get more calls, visits, and leads
Keep it fresh, active, and accurate – and customers will find you first!
