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How to Increase Organic Traffic to Our Social Media Pages

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  • Focused Content Creation
    1. Create posts that directly showcase our products or services-highlight features, benefits, and real-life usage.
    2. Blend this with trending content to boost visibility (e.g., use recent viral events like “RCB wins after 18 years” to create themed posts).
    3. Design attention-grabbing posters and videos to stand out in crowded feeds.
  • Prioritize Video Content
    1. Videos and reels drive the highest engagement-this should be a major part of our strategy.
    2. The first 5 seconds must hook the viewer with strong visuals or bold messaging.
    3. If 100+ people watch our full videos, social platforms are more likely to promote them further.
    4. Use shorts, reels, and stories to deliver quick, impactful messages about our services.
  • Smart Use of Hashtags
    1. Always include two types of hashtags:- Product/Service-related hashtags (e.g., #OurBrandName, #OurProductCategory)- Trending hashtags to gain traction with wider audiences (e.g., #RCBWin, #ViralTrends)
    2. This increases discoverability and brings in new, relevant traffic.
  • Post at Optimal Times
    1. Timing is critical-evenings are generally effective for most audiences.
    2. Use social media insights to find out when our specific audience is most active, and schedule posts accordingly for maximum reach.
  • Strategic Promotions
    1. Use paid ads to target new potential followers and customers.
    2. Create influencer-style videos like giveaways or challenges to generate buzz.
    3. Collaborate with micro-influencers or satisfied customers to share testimonials and unboxing experiences.
  • Engage with Your Audience
    1. Always respond to comments, DMs, and mentions-show your audience that you value their input.
    2. Engagement improves our credibility and boosts our post visibility in the algorithm.
    3. Make it a habit to reply to every comment on our videos and posts.
  • Stay Active and Visible
    1. Stay consistently active by commenting on others’ posts, especially within our niche.
    2. Engaging with similar pages can drive traffic back to our profile and create networking opportunities.
    3. Regular posting (daily or several times a week) keeps our audience interested and informed.

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