Instagram has just launched a new feature that’s perfect for friends who love sharing Reels — introducing the Instagram Blend feature. This exciting update brings a shared Reels feed curated just for you and your friend or group of friends, combining your interests into one personalized space.
To use the Blend feature on Instagram, go to your DMs, open a one-on-one or group chat, tap the Blend icon, and send an invite. Once accepted, you’ll instantly get access to a customized Reels feed based on your group’s collective watch and like history. This makes discovering fun, relevant content more social and engaging than ever.
One of the standout features of Blend is its daily refresh, ensuring that your feed stays updated with the latest Reels tailored to everyone’s preferences. Plus, when someone in your Blend reacts to a Reel, others get notified, sparking more interaction and conversation.
With Instagram’s new Blend feature, privacy is also prioritized. The shared feed uses the most restrictive content filter among participants, so everyone feels comfortable.
Whether you’re a content creator, social media enthusiast, or just love Reels, this new Instagram feature offers a creative way to connect and explore together.
Update your app to try Blend today and start sharing smarter, not harder!