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SEO vs SMO
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  • September 27, 2025

SEO vs SMO – What They Are and Their Uses

SEO (Search Engine Optimization) and SMO (Social Media Optimization) are both strategies used in digital marketing, but they serve different purposes: SEO (Search Engine Optimization) Definition: SEO is the practice of optimizing your website and content so that it ranks higher in search engine results pages (SERPs) like Google. Purpose: To increase organic traffic from […]

Digital Marketing
Why SEO Is Essential for Every Business Website

Why SEO Is Essential for Every Business Website

In today’s digital-first world, having a business website is no longer optional—it’s a necessity. But having a website alone won’t help if no one can find it. This is where SEO (Search Engine Optimization) becomes essential. Whether your website is built using code or a no-code platform like WordPress, Wix, or Shopify, SEO ensures your […]

SEO