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User Experience

Google vs. Perplexity AI: A New Era of Search Advertising and User Experience

A Shift in Search Engine Advertising: Search engines have become central to how we find information online. But not all search engines treat ads the same way. While Google Search displays prominent, keyword-based ads before answers, Perplexity AI offers a cleaner, AI-driven experience with subtle sponsored content after the response. In this post, we’ll explore […]

AI

Think You Know SEO? Wait Till You Meet AEO, GEO, SXO & AIO

In the early days of the internet, knowing SEO (Search Engine Optimization) was enough to get your website noticed. But in 2025, that’s just the beginning. Now, a whole family of optimization strategies has joined the party: AEO, GEO, SXO, and AIO. Don’t worry—we’ll explain what they are, why they matter, and how they can […]

SEO